Nowadays, if you run a business or even a non-commercial website, and you’re interested in gaining some readers/viewers, you can’t go far without making use of SEO. Search Engine Optimization, broadly speaking, refers to a number of techniques used to tweak website content (and ‘off page’ articles) in such a way that it becomes more search engine friendly.
More precisely, it enables your website to appear high in SERPs (search engines results pages) against particular keywords. This provides your web platform with a major competitive edge over your competition – with the promise of increased user-traffic inflows.
I started learning SEO for free over 10 years ago through my Spectrum Internet subscription, and the knowledge that I gained from all my online readings continues to pay in ‘gold dividends’ even today.
10 SEO Tips for Enhancing Your New Website’s Ranking Potential
In this post, I’ll list 10 SEO tricks that you really need to see through with regard to all of your live web platform concerns. Some of these are quite basic to the field, and I would expect novice SEO techs to already be familiar with them.
Latest News: 7 Google Tips to Improve Your Website Traffic
Others are a bit more technical and depend greatly on the expertise of the specialists – front/back-end coders, content writers, and graphic designers – engaged in the work.
Gain a Quick Low-Down of Your Site’s Existing Traffic Stats
If you have a well-made website that’s been live for a couple of months, there are good chances that it may be ranking for one or a group of keywords. To know which ones, it is a good idea to install analytics tools like Google Analytics or Statistica and analyze your domain through them.
In this way, you’ll know exactly how your website fares against your competition, and which of its various parts (if any) interest visitors the most.
Discover What Search Engines Think about Your Website
Google currently caters to over 80% of the global search engine market share, and it is closely followed by Microsoft’s Bing platform. So it makes a lot of sense for all website owners and searches marketers to concentrate their efforts on getting their websites to rank well on them.
A neat way to find out how a search engine like Google analyzes and classifies your website is by making use of a free tracking utility like the Google Search Console.
By having your website probed by the bots of this tool, you’ll easily know where your website could use some much-needed improvement.
Make Liberal Use of Any Webmaster Tools Available
These utilities come in the form of ‘tool packets’ that collectively cater to different aspects of website work. Google Webmaster Tools is popular, and for the most part, free online software powerhouse that every SEO tech needs to keep full track of.
Not only does it offer incisive website optimization advice, but also lists any updates rolled out from the search engine’s end.
Carry Out Good & Results-Oriented Keyword Research
A good keywords research strategy forms the cornerstone of any SEO optimization effort. Put very simply, keywords are the very search terms that web surfers are likely to use to search for your website.
By the same token, they are also necessary for helping search engines to correctly index your website (thematically) for their own classification purposes.
If you’re just starting out with SEO, consider using a free keywords research tool like the Google Keyword Planner to search for suitable search terms. A little (or a lot) of imagination also helps greatly in this endeavor.
Identify Keywords that Clearly Address Your Products/Services Niche
Your chosen keywords need to be very closely related to your products and services category. Because you really don’t want your website ranking for the wrong set of keywords, and thereby having the wrong categories of people visiting your web pages.
Use ‘Related Searches’ to Identify Additional Keyword Groupings
A neat way to find more keyword phrases that are relevant to your business niche is to make use of the ‘related searches’ option that appears at the bottom of every Google SERP. These represent some of the other topics that search users regularly like to search for.
Read More: Digital Marketing Trends 2018
Therefore, capitalizing on this veritable ‘goldmine’ of keyword phrases should be part of your standard optimization strategy.
Seek Keyword Advice from Your Competitors
By analyzing your competitors’ domains through the Google Console utility, you can easily find out the keyword terms and phrases that they’re currently ranking for. And in order to divert some traffic flow from their platforms onto your own website, it is a good idea to start making use of these very same keywords.
Incorporate More ‘Comprehensively Concise’ Title Tags
Title tags comprise your website’s very first audience/lead engagement point, and they constitute a very important ranking factor. So for this reason, they need to be particularly good.
One of the best ways of writing effective title tags is to insert a primary (focus) keyword – preferably near the beginning.
Write Concise and Self-Explanatory Meta Descriptions
Meta descriptions don’t comprise an SEO ranking factor in and of themselves, but they have a strong bearing on your website’s CTR (click-through-rate). And just like title tags, they occupy a central position in your website’s primary search-engine introduction.
Compose Relevant & Quality Website Content
This point should be quite obvious, but unfortunately many webmasters these days don’t seem to give it much importance.