The political, economic and business worlds are in a state of constant motion. In such circumstances, it’s hard for small business owners to come up with sustainable strategies to keep their businesses afloat. From Cox bundle deals to the latest apparel creations, we are bombarded by consumer options wherever we turn. The influence of marketing and advertising is all around us.
In such an atmosphere, it’s important for small businesses to develop marketing strategies that are in keeping with current times.
Here are 5 digital marketing trends that small businesses can capitalize on:
What’s one thing that is common across most demographics?
Connectivity. Specifically mobile connectivity. In this age of smartphones, businesses are optimizing all digital aspects of their business for mobile devices.
Smartphones have become almost like another appendage for most people.
They are used to check emails, order food, pay bills, check social media and shop for just about anything online.
Positioning your business in a way that is effective across all platforms on mobile to be able to keep abreast of the tech wave is essential.
Social Media Marketing
Social media is the core means of acquiring new customers, promoting products and building brand equity.
Most small businesses are using Facebook as a primary point of engagement through the use of its features like Facebook Shop, inbox management, and advertising.
Recommended Reading: Email Marketing Tips For Small Businesses
In many cases, Facebook is the main component of any marketing strategy, especially for small businesses. Social media marketing not only helps gain new customers but is also a way to create awareness and visibility for your brand.
The best way to do this is through engaging and attractive visual content, preferably original. You can also collaborate with influencers on Facebook and use their platforms to market your business.
Influencer marketing is becoming more popular lately due to the influencers’ access to a wider audience. The authenticity the influencer adds to your product, service or brand serves as a recommendation.
As many as 67% of entrepreneurs admit that influencer collaboration was beneficial to their business. Influencers on Facebook and Instagram prove to be more effective marketing means than traditional advertising.
Original Content Creation
Many big names are stressing the importance of original and consistent content as a way to stay relevant.
Amazon, Apple, Facebook all are concentrating on content creation in order to maintain their presence. While you may not have the resources to start producing TV shows or video streams, there are no financial constraints on creativity.
The originality of content is what appeals most to the audience.
If you are consistently creating content that is engaging, original and customer-centric, you will see measurable results from your marketing techniques.
Ideally, some of your content will go viral, gathering tons of impressions and translating into conversions. To consistently expand your customer base, you need to be consistent with your content.
A blend of Micro and Macro Marketing
It is essential for small business owners to accurately target the correct audiences and identify their needs as deeply as possible. To do this, they may have to use a mixture of macro and micro marketing techniques.
Most people are familiar with macro marketing, which involves email broadcasts, paid advertising and Facebook boosting. Most small business owners are using them on a daily basis.
To target your customers on a whole other level, you may also have to resort to micro-marketing techniques. You can split email lists into smaller segments and target each segment specifically.
One commonly used technique is to place a sale on certain items on your website that are targeted at specific customer preferences.
You can also look into setting specific audiences for your Facebook ads and boosting, based on age, location, and interests. Micromarketing allows you to target specific sub-segments of your broader audience, boosting conversions and engagement.
Quantify your results
Most small businesses fail to analyze the success of their marketing techniques to judge which are working and which aren’t.
Many fall victim to pouring time and resources into marketing efforts that aren’t successful, to begin with. This inefficiency has led to the downfall of many enterprises.
But how do you, an entrepreneur running different aspects of the business, figure out how to do that?
Technology is your savior. Analytical tools like Google Analytics and Facebook Insights exist to comprehensively measure the success or failure of a marketing strategy. Getting the hang of these tools will allow you the ability to analyze how effective your strategies are and make changes accordingly.
You are running different aspects of your business and can’t be tied down to just the marketing facet. But it always pays off to keep an eye out for new marketing trends that you can follow.
So the next time you see an ad from Cox Cable packages or your local car wash, try to follow the justification behind it. You may learn something that you can use in your own organization.