Google AdSense CPC and CTR

5 Key Ideas to Improve Google AdSense CPC and CTR in 2018

The first method any newbie blogger uses to make online income is through AdSense. In 2018, it is equally important you get high CPC (Cost per Click) and CTR (Click-through-rate).

Though Moore’s law is losing its fade-in technology, majority small-time bloggers still prefer AdSense as their daily bread.

If you get 1 million views per month, it is not that hard to predict your income from online assets. But your monthly visitors are around 1000 unique visitors, a CPC of $0.1 and $0.4 make a definite difference.

For example, if you have 1% CTR and $0.1 CPC, your daily earnings are $1. On the contrary, if you have 5% CTR (which is still feasible and an average count for many sites) and $0.5 CPC, your “online revenue” pushes to $25.

Wow! What a “big” change does a “small value” brings to the beginner blogger!?

You can influence the CTR and CPC by using white-hat techniques as you did in 2015. But surely you can follow the best practices in the SEO industry that will bring rich rewards.

Always aim traffic for Developed Countries.

There is a lot of difference a click brings from the USA and Philippines. Even for the much competitive tech industry, USA CPC is around $0.3 to $0.7 for normal sites, without doing any optimization.

Per-say, the same thing does not hold good for less CPC countries like Indonesia.

The rule is straightforward. If consumers are willing to spend more money, the advertiser will also increase their budget.

Then automatically, you will reap rewards from your website visitor clicks, provided the audience is from a developed country.

For countries like the US, UK, Canada, and Australia the RPM (Revenue per thousand impressions) stands at around $3 to $6.

Also, the traffic from such countries is also high, if you write content that suits their visitors.

An article about “cat dentist treatment in San Francisco” will bring more response in developing countries, than an article about “labor death in Afghanistan”.

But you must make sure the keywords are not that much competition, as an English writer with good SEO writing skills will dominate the rankings.

Include High Estimate Keywords in YouTube Videos

There was a time when you included a “keyword” several times, you would rank high on Google. This was way back in 2005 and 2010.

But Google has concentrated much on its spam team and made sure such “bad” techniques are removed.

Unless you have user rich experience with high domain authority, it highly becomes difficult to get organic ranking with content alone.

So what can you do?

In addition to that, you can make good YouTube videos on the same topic you wrote. If it’s time taking, you can just make a power-point presentation and publish it as a video.

Now the important point comes!

Google provides users to include tags while uploading videos to YouTube.

Aren’t the same thing that we used in content?

No, it has a bigger significance than related to content, though they convey the same meaning. If you can include high CPC keywords in this list, your AdSense account CPC also will increase.

For example, if you are including $0.5 keywords as tags, then your CPC will be less than 60% of it.

But if you target keywords with $1 to $5, with low competition you can definitely make the mark.

How to get this relevant high CPC keywords? No need to spend any money.

You can just use the “Keyword Planner” tool from Google Ads (previously called Adwords) and find the estimate along with competition.

Block Irrelevant Categories in “Allow & block Ads”

This is a completely white-hat strategy which works well. Google has provided a setting called “Allow & block Ads” which can be used wisely to only show high CPC ads.

For example, if your blog is about Gardening, what kind of ads would you expect to show on your pages?

The most perfect category which suits this in AdSense list of general categories is – Home & Garden.

But would you expect your visitors who are interested in “red rose pesticides” to click on “Apple iPhone” ad?

Much unlikely, though he may be interested in both.

Then under your account – 

Google AdSense > Allow & block ads > All my sites > (Your site) > General categories you can block “Mobile App Utilities”.

Similarly, you can block Sports & Fitness, Law & Government, Jobs & Education, and many other such categories.

But if this doesn’t improve your CPC, you can run a trial for 2 to 3 weeks. Make all the categories “green tick”. This makes them available for AdSense inventory. After 3 weeks, you see the results under “All my sites”.

There are two columns – “% Ad impressions (last 30 days)” and “% Earnings (last 30 days)”.

If both of them are more than 5% then you can keep these categories. But if they are like 0.3%, then you should block them.

Read More: Guide to Google AdSense 

Ad-Position is a Key Important Factor

Many-a-times we underestimate the importance of ad-position in our AdSense campaign. A 728*90 ad placed well below the footer is not going to improve CTR compared to the same ad placed in the header.

The positioning also has an influence on the other ads.

For example, if you put a head ad, sidebar ad and below the post title, they all become competitive. So the advertisers who are bidding for ads on your site will pay much high CPC compared to random positions.

Similarly, if you can place ads inside the content (though it is again AdSense terms of policy, many do) the CTR will be good.

If you place link ads which match the content formatting, visitors are more likely to click those ads. More than that, you are bound to get their attention.

In 2018, responsive ads have taken the place of standard ads. Instead of pasting 300*600 Ad inside the content and taking headache in coding to put it in the right place, a responsive Ad automatically gives a pleasant and from the inventory.

Use ATF Content and Optimal Ads

Most bloggers make the mistake of putting too many ads ATF. Though this was a good habit several years ago; this trick would reduce the organic traffic in the long run.

So indirectly it impacts the revenue. The CTR for ATF ads is high and also advertisers bid more for such ads.

But think the real scenario.

Once the visitor sees your page from Google, the first impression for such a post is too many ads. He will become ad blind and frustrated thinking it is a spam site.

So to avoid distraction and also maintain high CTR and CPC, it is better to stick to 1 ad ATF. In that fashion, the CPC automatically increases which will compensate for the low CTR.


In the strategy of generating high AdSense revenue, it is always better to target high CPC and high CTR ads. As mentioned before, if you place the ads in the right position without causing inconvenience to the visitors, AdSense will generate good opportunity for high revenue.

Though it is not in our hands to influence CPC and CTR, avoid black-hat strategies and wrong techniques to spike them.

In many YouTube videos, people mention about methods to increase these two factors, but many fail when you implement them.

If you concentrate on improving traffic and write quality content, that should suffice for high CPC and CTR. As said before, RPM is another important factor which will improve your AdSense revenue.

For example, a $4 to $6 RPM for 10k page views, will bring you $40 daily.

But if your RPM is $2 to $3 and traffic is from India, you might have 20k page views. This will automatically compensate for the loss of CPC and CTR due to high traffic.

Finally, write good quality content and concentrate on the latest white-hat SEO tactics and your CPC, CTR will automatically increase.


Palla Sridhar

This is a guest post by Palla Sridhar. He is the owner of a blog network which consists of 17 blogs. He is very active in social media circles. He is passionate about blogging and gives tips on making money online. He writes articles on Microsoft, Health, SEO and Wordpress. He can be found on Twitter @palla2009.

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