When you develop a mobile app and want to monetize it, you need to promote it on Google Play, the App Store and other stores so that users can easily find it and download it on their devices. The ability to monetize applications depends on the number of users who have installed it and run it regularly.
Most users install apps that appear in the first positions of Google play. The total numbers of installations, user rating, comments, etc, are some indicators which show the popularity of your apps.
Different social networking websites have long been one of the main advertising channels for the vast majority of companies.
It helps you to solve many marketing tasks while spending the minimum amount of time and money. Social media optimization helps you to increase brand awareness, profits and customer loyalty.
But, How to Maximize Mobile App Marketing with Social Media? Let’s find out.
Make a Perfect Strategy First
It is important to have a perfect app promotion strategy on social media channels. The fact is that most companies start app marketing activities without analyzing the target audience and potential of mobile users. As a result, they do not get the expected result.
Today, to make your app marketing perfect on social media, do the following:
- Make a general portrait of the target audience,
- Analyse the activity of competitors on social networking websites,
- Choose the most effective platforms for app promotion,
- Determine the main message for social media optimization,
- Select the most appropriate tools for app promotion and
- Make a plan for social media posts.
In order to determine the effectiveness of your app marketing campaign, it is necessary to measure indicators at each stage.
If necessary, you need to make changes in the strategy in accordance with the data obtained.
Choose Social Media Optimization Tool
There are many different marketing tools that are used to promote products and services on social networking websites.
You can use some tools for app marketing on social media channels. To achieve maximum effect and genuine results, use popular social media optimization tools that give accurate results.
Make Groups on Different Social Media Groups
If you invest in content marketing but don’t get the expected results, it will be incredibly embarrassing you. Social media websites are playing an increasing role in displaying web pages on search engines.
You must always keep in mind that search engines use fragments of actions in social networks in order to determine the relevance and level of reliability of your website.
The more people share the content, the better it becomes to display your site in search results.
Always keep in mind that your colleagues, opinion leaders, conference organizers, future employees, potential business partners, journalists, marketers and PR-specialists, and common Internet users have profiles on different social media websites.
So, you should create groups on social media websites to share promotional content and encourage people to download your app from Google Play.
Share useful Content on Social Media Channels
Write content about your app, describe its features and functionalities, and explain its benefits to the targeted audience. For this, your app should be OK by all points of view.
Therefore, it is recommended that you should get a mobile app developed by the expert mobile application development company.
Publish the content on your website or blog and share the link of live articles on social media channels.
You can also share the URLs of Guest Blogs on your social media channels to gain more likes, shares, comments. The more your content is shared and liked, the more people come to know about your app.
Your content should include a link redirecting visitors to Google play to download it.
Live Interaction with Social Media Users
Always remember that the World Wide Web is full of propaganda content. Users are fed up with the abundance of marketing materials about different products and services.
Sometimes, you don’t fetch the desired results (in terms of App downloading) through content marketing on social media websites.
Therefore, you should conduct live chat sessions on social media websites and interact with your audience. Take questions from the audience (regarding your app) and answer them on the spot.
This will increase people’s understanding of your app & they will love to download and use it. A satisfied customer encourages others to download your app and use it for certain actions.
Targeted Social Advertising
Targeted advertising is one of the most effective tools in app marketing as with its help you can address your ads directly to the target audience and encourage them to download the app.
To do this, learn the behavior, interests, geography, demographics of users as far as possible.
Automate advertising by using the integrated social networking tools and get amazing results.
With the help of social media websites, you can significantly increase awareness of your app even with a limited budget and make people go crazy about it. Just use these careful methods to promote your app on social media websites and encourage people to download it from Google Play. Best of Luck!